3D rendering of a furniture catalog showcasing modern designs.

CASE STUDIES FOR FURNITURE RENDERING

3D FURNITURE RENDERING FOR AN E-COMMERCE PLATFORM
TANDEM ARBOR

Background:

Tandem Arbor is a high quality, affordable, American made furniture manufacturer, known for its innovative and high-quality products. Tandem Arbor pairs quality engineering with technology, as a means to offer an extensive collection of custom made to order furniture.

To stay ahead in a competitive market and to cater to the ever-evolving digital landscape, they wanted to elevate their online catalog by integrating 3D furniture product rendering and crate furniture lifestly rendering show case there products online.

Objective:

To develop high-quality, photorealistic 3D product renders and 3D lifestly renderings of Tandem Arbor ‘s latest furniture collection, enabling online shoppers to experience products in an immersive and detailed manner, thereby driving sales and enhancing brand perception.

Challenges:

Highly Detailed Products: The intricate designs and diverse materials of Tandemarbor‘s furniture lineup demanded meticulous attention to detail during the rendering process.
Large Product Range: With over 100 unique products, each requiring its own visualization, and available in multiple finishes and colors, the complexity of ensuring accurate representation multiplied.
Consistent Quality: Maintaining consistent quality across all renderings to ensure brand standards and customer expectations were met.
3D Furniture Lifestyle Renderings: Integrating the furniture pieces seamlessly into various lifestyle settings to ensure realistic and relatable visuals for potential customers. This posed challenges in terms of lighting, shadowing, and ensuring the environment complemented each product’s design and aesthetic.
360° Product Rendering: The client expressed a need for 360° visualizations, allowing customers to view products from every angle. This requirement introduced additional complexities in creating seamless transitions, ensuring consistent lighting throughout the rotation, and optimizing for web and mobile viewing without compromising on quality.

Outcome:

Increased Online Engagement: The introduction of 3D visualizations led to a 40% increase in online user session durations.
Sales Boost: A 25% increase in online sales was recorded in the first three months post-implementation.
Positive Customer Feedback: Surveys indicated an overwhelming appreciation for the realistic visualization, with 90% of respondents stating they felt more confident in their purchasing decisions.
Cost Reduction: Implementing 3D visualizations significantly reduced costs associated with traditional product photography and setting up physical showcases. This translated to savings in both time and financial resources for Tandem Arbor.

3D Lifestyle Furniture Renderings

Tandem Arbor initiated various projects aimed at producing lifestyle 3D renders, illustrating their products in genuine real-world situations. They provided us with Reference Images and detailed descriptions of the interior settings they envisioned for their products. Our team of 3D artists meticulously constructed scenes based on these references, seamlessly integrating Tandem Arbor furniture into them

What Is It?

3D Furniture Lifestyle Renderings place furniture products within virtual, realistic settings, such as living rooms, bedrooms, or offices, offering a contextual view of the product.

Why It’s Important:

Context: Helps customers gauge size, scale, and aesthetic fit within a space.

Emotional Appeal: Creates a story or mood, enhancing customer connection.
Conversion: Visualizing a product in context often leads to higher sales.

Challenges:

Realism: Ensuring the furniture appears natural in the setting, with accurate lighting and textures.
Diverse Settings: Crafting unique environments for each product type.
Keeping Up with Trends: Renderings must reflect current interior design styles..

3D PRODUCT IMAGES FOR TANDEM ARBOR

Large Product Range: With over 100 unique products, each requiring its own visualization, time efficiency was crucial.

Tandem Arbor provided our team with 2D sketches of their furniture items, without any photographs. Our CGIFurniture specialists transformed these drawings into 3D models, placed them against a pristine white backdrop, adjusted the lighting, and produced the images.

THIS IS HOW 3D FURNITURE PRODUCT RENDERS MADE.

We take your 2D sketches and, using 3D modeling techniques, meticulously convert them into detailed and photorealistic 3D product renders. Here’s a brief overview of the process:

Conceptualization: Gather design references from your sketches.
3D Modeling: Using software like 3DS MAX or Maya, we create a digital representation of the product.
Texturing: Apply colors and materials to provide realism.
Lighting: Virtually illuminate the model for accurate shadows and highlights.
Camera Setup: Determine the best angle for presentation.
Rendering: Translate the 3D scene into a high-quality 2D image.
Post-Processing: Refine the render with software enhancements.
Review: Ensure the visualization meets the desired criteria.
Final Output: Deliver the polished, photorealistic 3D product render.