Rapid Renders

Durasein

Case Study | 3D Rendering Services for Durasein Surface Collections

Client Overview

 

Duraman is a leading innovator in engineered surfaces. They needed a way to showcase their latest patterns and finishes in a way that lets architects, designers and online shoppers truly experience each material before purchase.

Objective:

  • Develop high-quality, photorealistic 3D product renders and lifestyle visualizations of Durasein’s latest surface collections.

  • Enable online shoppers, architects and designers to explore textures, colors and finishes in an immersive, real-world context.

  • Transform Durasein’s static product pages into a dynamic, experience-driven catalog.

  • Drive customer engagement and online sales through enhanced visual storytelling.

  • Elevate Durasein’s brand perception and maintain a competitive edge in the digital marketplace

Challenges:

Texture Scale Calibration
Ensuring that surface textures—veining, patterns, and grain—are accurately scaled to real-world dimensions so that on larger-format solid surface materials the appearance remains true to life.

Photorealistic Lighting Setup
Balancing studio-style lighting for product clarity with contextual lighting for lifestyle scenes to create both crisp and inviting visuals.

Accurate Material Reproduction
Capturing Durasein’s unique solid-surface textures and subtle veining in 3D while ensuring color fidelity across different lighting environments.

Outcome:

Increased Online Engagement: The introduction of 3D visualizations led to a 25% increase in online user session durations.

Sales Boost: A 10% increase in online sales was recorded in the first three months post-implementation.

Positive Customer Feedback: Surveys indicated an overwhelming appreciation for the realistic visualization, with 90% of respondents stating they felt more confident in their purchasing decisions.

Cost Reduction: Implementing 3D visualizations significantly reduced costs associated with traditional product photography and setting up physical showcases. This translated to savings in both time and financial resources for Tandem Arbor.

Information Provided by Durasein

We had everything on hand to start immediately, all supplied directly by the client:

 

  • Textures & Materials
    High-resolution diffuse, normal and specular maps, plus pattern libraries with sample photos for every finish.

  • Reference Images

    The client had a clear idea of exactly what they wanted in terms of the interior’s look and feel, and they provided reference images to illustrate their vision.

  • Product Variants
    Complete catalog of each collection’s sizes, edge profiles and installation formats (slabs, tiles, custom panels).

  • Brand Style Guide
    Direction on staging, preferred backgrounds, color palettes and overall aesthetic to keep every scene on-brand.

  • Timeline & Milestones
    Key launch dates, feedback check-in windows and final hand-off deadlines for a smooth, on-schedule delivery.

  • Contacts & Review Rounds
    A single point of contact with clear roles, plus an agreed number of revision cycles so we could iterate quickly and deliver on time.

 
Close-up of a modern kitchen island with a light gray speckled countertop and a wooden accent on the side; a blurred green plant is visible in the foreground, showcasing the detail possible with professional interior rendering services.
Modern bathroom with a glass shower enclosure, white marble-patterned walls, beige floor tiles, and minimalistic decor. Perfect for showcasing through interior rendering services or as part of architectural rendering services.
Warm, sunlit kitchen with coffee mugs and plants, created by expert 3D rendering servicers

Ready to Elevate Your Products?

Whether you’re in furniture, surfaces, industrial design or retail, our 3D rendering services can transform your catalog into an immersive experience that converts.
Get in touch today to discuss your next project!